The matrix. (1999)
Genre:
The genre is an action, adventure, sci-fi and Thriller. The I mage shows four people standing wearing black clothing and sunglasses and the main character holding a rifle in is right hand, which instantly gives us the idea of an action and adventure. The reason is gives us the idea of action and adventure is by the signaling of guns and conflict. The actors use props and wear costumes, which acts like a uniform to the actors to create this image. The computer binary code in the background gives us an idea of a digital real world.
Use Of Font:
The unique font, which The Matrix uses, shows us the lettering distorted and looks as if it is moving by using digital interference. The lettering is colored white and has a glow of purple, which shows an unrealistic world, as this font is not normal. This logo is the brand logo for ‘The matrix’ for example if you were to buy a Matrix merchandise, it would carry the brand logo. The font use if of a futuristic nature. The theme gives off an illusion of a digitally enhanced world.
Use of colour:
The colour used in this film poster is mainly dark colours and light. The main characters are standing in sleek black leather clothing with sunglasses, holding guns. The mysterious light background gives us the feeling that their not in a normal world. This poster uses the rule of three using black, white and purple, which is a simple layout.
Tag line:
The tag line reads ‘On March 15th the fight for the future begins’ which is a good tag line as it gives us the date of the release of the film and leaves the reading thinking ‘what fight?’ and ‘what future?’ this leaves the reader with an active question. This tag line is more like a statement, which gives a nature of what to expect and may not have an affect on some readers.
Use of image:
The use of images such as the actors and background are very good codes and conventions f an action film, as the actors are dressed in black and leather clothing and wearing sunglasses. The characters are holding guns and rifles and posing in a lethal stance. The use of these images associate the genre of action as the framing is based mostly around Keanu reeves, which is the main character, is stood in an action pose and in the centre of attention. This long shot of all the characters, the main character is shown head to toe to show off all his physique.
Unique selling point:
The unique selling point of this film is the newly designed use of camera. This was extremely revolutionary and backed up the movies genre helping to achieve what other directors couldn't. Another unique selling point is the stardom of main character Keanu reeves which attracts viewers.
