Write Up Of My Poster

Poster Evaluation
Film Title:
My movie poster is called ‘Born to Die’
Genre:
The genre of this movie poster is an action thriller. We can see the codes and conventions of this genre through basic elements such as the background image, which is a wall of guns in a dark red colour resembling blood.
We can also see one of the characters holding a gun to the others back. The narrative we can gather from this poster is a hired assassin, which was born to kill people such as a hitman with the tagline ‘Who’s next?’ which tells us that he has killed before and is not afraid to continue.
The way the title reflects the genre is by having the word ‘Born’ and ‘Die’ associated with a wall of guns and the colour red. This gives the viewer an idea of life, death and conflict.
Tagline:
The tagline I have used is ‘Who’s next?’ This gives the viewer the idea of a person that is set on a killing spree and asks the audience who is to be next. This leaves the reader with an active question in mind.
Target Audience:
The target audience for this movie would be the younger generation from 18 to 25 onwards. This poster gives us the idea of a violent movie and sets the certificate age of 18. This movie would attract males and groups of friends as the main star is also a male and the use of weapons and blood red colour.
Light and Colour:
The colours I have used are a basic blood red, a simple plain white and jet-black. These colours mix well together as they gives the codes and conventions of an action thriller and that red representing blood also connects to death and gore.
Strengths:
The main strength of this poster is the two characters’ in the centre. I acquired this through using a 6.1 megapixel digital camera and had two volunteers mimicking a hold up without the gun in hand. I uploaded the images on to a computer and added it to my empty poster which gave it a unique touch. I started editing it by adding the threshold option and getting rid of excess background. This gives the idea of subtleness and shows us the traits of a silent killer like a shadow.

Production Details:
I used the software Adobe Photoshop CS4 to create my movie poster. I also used a Digital camera which was 6.1 megapixels which I used to take the image. When I had completed my draft consisting of text only I added this image and the background which gave it an edge. I did a lot of researching into other movie posters and trailers. They helped me produce my poster giving me a few subtle hints such as text position.


Comparison to real media:
If I compare my work to the movie poster of ‘Leon’ which is also an action thriller we can see some similarities such as the use of colour which is a plain red which may also represent blood. This image also uses threshold in a more precise detail as you can see the characters features. The layout has the main title at the bottom of the image and above the production details. The production details are at the bottom which is similar to my work. The tag line reads:
‘If you want the job done right, hire a professional’
This tag line is a good example of a statement as this as an uncommon phrase and has not been used before. It gives us the idea of a person in need of a professional killer. The tagline is written at the top of the poster.
In my poster I have two characters. In this film poster there is one character but we cannot see his whole body, just his face. He is wearing sunglasses with the reflection of the city in them.